How To Create Products Customers Love?

How To Create Products Customers Love?

Why do some products make the leap to greatness while others do not?

Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can not do this, then it s not worth building anything.

  • How do you decide which product opportunities to pursue?
  • How do you get evidence that the product you are going to ask your engineering team to build will be successful?
  • How do you identify the minimal possible product that will be successful
  • How do you manage the often conflicting demands of company execs, customers, sales, marketing, engineering, design, and more?
  • How can you adapt Agile methods for commercial product environments?

  • Product management expert Marty Cagan answers these questions and hundreds more as he shares lessons learned, techniques, and best practices from working for and with some of the most successful companies in the high-tech industry. You will find that there s a very big difference between how the very best companies create products and all the rest.

    Secrets behind great products by Marty Cagan

    Product management is about insights and judgment, both of which require a sharp mind. Hard work is also necessary, but for this job, it is not sufficient.
    Marty Cagan

    Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay.

    During his career, Marty has personally performed and managed most of the roles of a modern technology product organization, including product management, software development, product marketing, user experience design, software testing, engineering management, and general management.

    As part of his work with SVPG, Marty is an invited speaker at major conferences and top companies across the globe.

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