Measure What Matters

The revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber. 
With a foreword by Larry Page, and contributions from Bono and Bill Gates.

Measure What Matters is about using Objectives and Key Results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business.

In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from forty employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google.

Since then Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model objectives define what we seek to achieve and key results are how those top­ priority goals will be attained. OKRs focus effort, foster coordination and enhance workplace satisfaction. They surface an organization’s most important work as everyone’s goals from entry-level to CEO are transparent to the entire institution.

In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations.

This book will show you how to collect timely, relevant data to track progress – to measure what matters. It will help any organization or team aim high, move fast, and excel.

Listen to John Doerr

Book Reviews

Bill GatesMicrosoft
I'd recommend John's book for anyone interested in becoming a better manager
Sheryl SandbergFacebook COO
Measure What Matters shows how any organization or team can aim high, move fast, and excel
Jim CollinsAuthor of Good to Great
Measure What Matters deserves to be fully embraced by every person responsible for performance in any walk of life
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John Doerr is an engineer, acclaimed venture capitalist, and the chairman of Kleiner Perkins.

For 37 years, John has served entrepreneurs with ingenuity and optimism, helping them build disruptive companies and bold teams. In 2018, he authored Measure What Matters, a handbook for setting and achieving audacious goals. Through his book and platform, WhatMatters.com, he shares valuable lessons from some of the most fearless innovators of our time.

John was an original investor and board member at Google and Amazon, helping to create more than half a million jobs and the world’s second and third most valuable companies. He’s passionate about encouraging leaders to reimagine the future, from transforming healthcare to advancing applications of machine learning. Outside of Kleiner Perkins, John works with social entrepreneurs for change in public education, the climate crisis, and global poverty. John serves on the board of the Obama Foundation and ONE.org.

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