APM Cohort

Associate Product Management Certificate Program

Start your career as a product professional in a high growth product based company

Duration: 8 weeks | Live Instructor Led | Weekend Online Classes | Placement Assistance

Attend a free session to know more about the Program and check if product management is the right career for you. Register here

Cohort Based Learning

Learn together with like minded professionals

2 Months Program

8 weeks of intensive learning and practical assignments

Placement Assistance

Placement help with interview prep until you get a job

25th Sep 2021

Next Cohort starts on Saturday 25th Sep 2021, 2 PM

Program Overview

Product managers are the glue that bind the many functions that touch a product—engineering, design, customer success, sales, marketing, operations, finance, legal, and more. They not only own the decisions about what gets built but also influence every aspect of how it gets built and launched.

The role of the product manager is expanding due to the growing importance of data in decision making, an increased customer and design focus, and the evolution of software-development methodologies.

However, getting into product management is tough and requires a complete mindset change. This can not happen in few months and you can not become a product manager unless you have been there done there.

That’s why we have designed this APM or Associate Product Management program so that you can gradually transition into a product management role with APM as the first step.

Program is suitable for


with 1-5 years of experience in Technology, Sales, Marketing, Design, Finance, Operations or even HR domain.


with less than 1 year of experience or students in their final year of college will find this program useful.

What do you get?

personal touch

Small batches with interactive and personalized learning from the Industry mentors

private community

Invite only access to private community with networking and growth opportunities.

Actionable insights

Forget theory. Apply what you learn to your business or job. Create world class products.

Flexible schedule

Learn anytime anywhere as per your work schedule.


You will get tools, templates and learning material during and after the program.

You will not become a PM in few months. But you can always start as an APM.

Live Lectures

ProductHood faculty will teach you the fundamentals of product management

10 Case Studies

You will work on the real world case studies to broaden your horizons


Work on product problems as part of the take home weekly assignments

Interview Prep

Solve interview case problems as well as attend mock interview sessions

The Curriculum

8 weeks of intensive learning to make you ready for the real world product management problems in a technology product business.

What people are saying


Course Faculty

Lokesh Gupta

Lokesh Gupta

Lokesh has 16 years of Product and Technology leadership experience and worked for top startups like iXiGO, Sendinblue, CarDekho, Naukri.com. He is the founder of ProductHood and an IIT Delhi 2005 Alumni.

Sahil Saini

Sahil Saini

Sahil is a seasoned product leader with 8+ years of experience. He is a Senior Product Manager at Freecharge and manage the Freecharge Pay Later product and the Lending platform. He is an alumnus of IIFT.

Kartik Sharma

Kartik Sharma

Kartik has 10 years of work experience in solving complex business problems. His favorite part is writing PRDs and building quick POCs to validate crazy ideas. He is an IIT Kharagpur 2010 Alumni.

Our Mentors

Pushkar Sinha

Pushkar Sinha

Head of Product @ PAYBACK
10+ years of experience in building digital products for B2C in fintech domain - especially payments, loyalty, and insurance. An IIMB PGP and an IITK BTech grad.
Akshul Chauhan

Akshul Chauhan

PM @ 99acres
6+ years of product experience and currently handles product at InfoEdge for 99Acres division. In the past he has created products at Times Internet, CarDekho and BharatPe.
Malvika Chaudhary

Malvika Chaudhary

PM @ Postman
She has over 7 years of work experience in tech and product. She is a former VP at Goldman Sachs in the tech division. She is an alumni of ISB Hyderabad and NIT Allahabad.
Drishti Agrawal

Drishti Agrawal

APM @ Trinkerr
She has two years of experience in the Banking industry post her MBA from IIFT Delhi. She is an electronics engineer turned product manager who also has CFA L2 certification.
Not sure if you are the right fit for the product management role? Register for a free counselling session


Most frequent questions and answers

Product management courses on Udemy will not give you practical experience which is required to become good at product management. It requires a mindset change which will come only when you start working on real projects along with other team members. You will get theoretical knowledge on Udemy and elsewhere which you will forget very soon. In our program we ensure that you get only the best distilled knowledge from our experience and then you apply it to build a real world project.


You can’t become a CEO of a company (unless you are starting own venture) or a super star actor on day 1.

You have to start from the scratch and gradually move up the ladder. Same is with the product management career.

While there are exceptions, a product career requires that you start with basics and gradually get into that mindset.

That’s why we have designed this program as we know how hard it is to become a PM. You have to take risk and ready to start your career form ground zero.

We use our video technology partner platform to deliver the classes online in an interactive manner. You will receive the meeting link before the class start time. You need to login with your password in order to attend the session.

The instructor will share his screen and deliver the content. You can ask questions or doubts through chat and audio. You will get ample time for networking opportunities as well work in groups to attempt problems.

There is no pre-requisite for this course. However a basic knowledge of technology and products is expected from the participants.

This program is relevant for college students, working professionals who are looking to build a career in product management but do not have required skillset and experience to become a product manager.

We ensure our cohort’s are capped to a certain limit so that participants get enough attention and networking opportunities.

Our cohort program needs 5-6 hours of preparation in addition to 2-3 hours of weekly live classes.

We keep a recording of all the classes and you will be able to access it later on the portal.

We are committed to your success and will provide all kind of support in the form of resources, networking, mock interview prep and community events to help you find a great APM role. 

The course is priced at INR 20000 including all taxes.

If your company has a budget and policy to sponsor the course for you then all you have to do is share the receipt with your finance team along with your manager’s approval. Feel free to get in touch for any help.

Please get in touch by sending mail to hello@producthood.com

Please get in touch by sending mail to hello@producthood.com

We have put in lot of efforts in creating the content in order to make this course comprehensive and relevant for current market requirements.

There are tons of videos and resources available online but the information is scattered all over the place. You might end up spending hours before you find something relevant.  The course will save you a lot of time and provide you the distilled knowledge gained over many years. You will also get a chance to network with the like minded professionals from around the world. In addition you will get assignments and worksheets which will help you retain the concepts in a much better way.

Due to the nature of the digital product, we do not entertain any refund requests.

We Building Products

We will teach you how to build great products and help start your PM Career