Communicus, Inc.
Advertising Effectiveness Research
Category: MarketingAdvertisement
City: Tucson
Country: United States
520.751.9000
About Communicus, Inc.
Communicus provides advertising research services, specializing in evaluating and diagnosing the in-market effectiveness of multimedia campaigns.
The company uses a proven, proprietary longitudinal design methodology that isolates the impact of advertising on in-market brand performance. The Communicus media measurement techniques quantify and compare the impact of each medium within a multimedia campaign, using media-neutral measures.
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