About design by country

design by country™ is an independent creative consultancy. We design brands and products for business owners. Brands that people can relate to, fall in love with and want to invite into their lives and their homes. We call these Living Brands – they are as complex, rich and real as the people that consume them. We do this by putting people at the centre of everything we do.
Get Personal
We get richer results when both agency and clients can bring to bear their own taste, gut, intuition and passion. This is why we work closely and fluidly with our client partners and don’t rely on rigid models or processes.

Keeping real people in mind
We never forget who will be consuming, touching and connecting with our brands, always ensuring that insight and an understanding of customer behaviour sits at the heart of our work.

People not infrastructure
Country is all about the people. Which is why we don’t have a large headcount or expensive offices. Just smart people coming together where and when you need them to work on your business problem.

No channel bias
Our design led background means we have no channels bias  – instead we are able to deliver rich Living Brands that can flow and flex into any channels required.

Product Gigs