Generating more qualified leads for technology companies
Category: MarketingGrowth Hacking
Sub Category: Social Media MarketingInbound MarketingContent MarketingConversion Optimization
About Penguin Strategies
At Penguin Strategies a Hubspot Diamond Agency, we help businesses get their messages out clearly, concisely, and accurately. Through our marketing and consulting services, we help clients who struggle with content to reach their target audiences with the RIGHT information. We believe that good content brings down the total investment needed to improve brand recognition and increase inbound marketing. We work with each client to develop websites, write blogs and whitepapers, boost SEO, and make an impact on social media. Additionally, we offer our expertise to improve sales materials and processes. Ultimately, our goal is to increase familiarity, likability, lead generation and to position your business as thought leaders in your industry.
Our team is composed of seasoned marketing and business development professionals from various backgrounds. We work together to bring the best solution for your business. Don’t think of us as an agency. Think of us as a complete in-house team that gets the job done!
We do branding for brand new companies or business units, and we do re-branding for established brands.
We design beautiful websites that “do the job”! We can design it from scratch OR work on your existing website to improve it day by day.
Effective sales & marketing efforts of course need to start with a good plan. We will put together a strategy to guide every aspect of the sales & marketing execution work. The strategy typically includes:Buyer persona analysis Buyer’s journey discovery Competitive Positioning Messaging Go-to-market Plan
DIGITAL TACTICS FOR GROWTHOnce a marketing strategy is in place the next thing to do is to start implementing it, testing it and measuring it’s results. Most marketing strategies will require applying a combination of tactics. The most common tactics that we implement for our clients are: Inbound Content CreationSEOPaid MediaSocial MediaEmail MarketingFunnel OptimizationEvent Marketing