About Sign Salad
By fusing high-level thinking with street-level business application, we enable you to raise your brand’s cultural capital and engage consumers more meaningfully. We apply semiotics, discourse analysis and cultural theory to look at the cultural context that surrounds your brand, shedding light on consumers’ real perceptions.
Our approach includes desk research to conduct close readings of brand comms, and in-field ‘cultural detective’ observation techniques to identify shifting cultural codes across markets or categories. The deeper you understand the contexts your brand operates in, the more you can create strategies to gain consumer attention and category differentiation, ensuring success and growth.