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We are so close. Look for a big announcement on May 19th! pic.twitter.com/H0npX4JDdy
— Teresa Torres (@ttorres) April 23, 2021
When @sarahcpr posts a product management joke on Instagram. 😍😍😍😍 pic.twitter.com/vzXz7JtHm2
— Melissa Perri (@lissijean) May 17, 2021
Asked what I look for in PMs when hiring, here’s my answer: shipped multiple things (impact, examples of many sizes from tiny to big), storytelling, comms (written/verbal), stakeholder engagement, willing to do the work, cares abt getting to the right answer not being right
— Maggie Crowley (@maggiecrowley) July 28, 2022
Developer advocacy is simple. You just need skills in engineering, marketing, business development, product management, content creation, and be a skilled communicator, both written and verbal. After that, the job really takes care of itself.
— Sean Falconer (@seanfalconer) February 4, 2022
When @sarahcpr posts a product management joke on Instagram. 😍😍😍😍 pic.twitter.com/vzXz7JtHm2
— Melissa Perri (@lissijean) May 17, 2021
Asked what I look for in PMs when hiring, here’s my answer: shipped multiple things (impact, examples of many sizes from tiny to big), storytelling, comms (written/verbal), stakeholder engagement, willing to do the work, cares abt getting to the right answer not being right
— Maggie Crowley (@maggiecrowley) July 28, 2022
"Product leaders shouldn’t be involved in backlog management." - @ttorreshttps://t.co/CRo0n54nDu #prodmgmt #ux pic.twitter.com/InJxqOzmKs
— Teresa Torres (@ttorres) October 16, 2021
Measuring PM Performance is Tough (thread)
— Itamar Gilad (@ItamarGilad) September 1, 2022
1/ Consider this scenario: Two product managers are each given a big idea to run with. The first PM mobilizes the troops, creates alignment, pushes a big project forward, and launches.
Quarterly reminder: it’s not possible to get prioritization “right” so clarify your decision making framework, explain to stakeholders why the bets you’re making make sense, build enough buy in, & then move on.
— Maggie Crowley (@maggiecrowley) June 30, 2021
Product management is somewhere in the middle of it all 😅 pic.twitter.com/tO12rnw4Dd
— Anesi (@anesii_) March 2, 2022
PM career ladders have long been mysterious. Every company scratches their heads and comes up with something new, further confusing the PM role. Why do we do this to ourselves?
— Lenny Rachitsky (@lennysan) May 24, 2022
I'd like to help change this. In today's post, I share how 20+ companies structure their PM role. pic.twitter.com/9Bi6SxMYuj
Expect to be terrible the first time you try anything.
— dcancel.eth (@dcancel) August 10, 2019
And the second and third time.
If you want to get good at anything it will require a bruised ego.
Keep showing up if you want it.
My slide work is done. pic.twitter.com/GpZDTHrEw7
— John Cutler (@johncutlefish) October 12, 2022
What actually is product-market fit?
— Lenny Rachitsky (@lennysan) August 11, 2022
On the surface, it means that you’ve built a product that a market (ie people) want.
If one person wants your product, you have PMF with that one person. Nice!
But that’s just the beginning.
For True PMF, you need to achieve 3 things: pic.twitter.com/y0B7nb109P
Things you learn in school that must be unlearned when you start building software products, a thread👇
— Julie Zhuo (@joulee) December 2, 2021
🏫 School: Try at all costs to avoid getting D's and F's.
🛠️ Building products: Successes have huge impact and failures are not remembered. So take more chances at bat.
1/6
Product - If the Product Managers blindly listen to users and other stakeholders .#productmanagement pic.twitter.com/48MA3JIrul
— Shaywho (@shaywhod1st) March 5, 2022
Product Management is the pursuit of answering 5 central questions.
— Aakash Gupta 🚀 Product Growth Guy (@aakashg0) June 22, 2022
WHY are we doing things --> vision
WHAT are we doing --> strategy
WHO are we doing it for --> segmentation
WHEN are we delivering it --> roadmap
HOW are we doing it --> specifications
"Wait, you all don't use user stories?"
— John Cutler (@johncutlefish) September 10, 2022
"No. What for?"
"To have stories. How do you break stuff down?"
"The team meets, talks about it, maybe sketches, and then we build it"
"Without stories?"
"We might take notes. Or diagrams"
"And make them stories?"
"No. No stories"
Question for PMs & PM leaders:
— Shreyas Doshi (@shreyas) July 15, 2022
What do you wish Engineers or Eng leaders understood better about product management?
Early in my career, when I struggled to convince people of my point of view, I used to think, "Wouldn't it be nice to be the boss? Then I could just get my way."
— Julie Zhuo (@joulee) February 24, 2022
Alas, it doesn't work that way. The higher up the ladder you go, the more the job is about convincing. (1/3) pic.twitter.com/OcNYN94rgv
The Five Most Common Product Designer Mistakes, a thread 👇
— Julie Zhuo (@joulee) June 9, 2021
#1/5: Reinventing the Wheel
When “Let's be innovative!” wins at the expense of “Let's do things effectively and quickly!”
Examples:
Facebook going hamburger menu before tabs
Horizontally scrolling web pages
3 sites to find product management templates 👇
— George from 🕹prodmgmt.world (@nurijanian) September 26, 2022
1. almanac. io
2. coda. io/gallery
3. prodmgmt .world
Share it with your friends! Thanks 💙
Product Management has no formal degree.
— Aakash Gupta 🚀 Product Growth Guy (@aakashg0) July 11, 2022
One of the best places to learn has become YouTube.
But there are over 113.9 million YouTube channels.
99.9% are noise.
These 21 have massive signal:
1. @colorsofchloe pic.twitter.com/twGDi5dpP2
Most recent product epiphany: solving customer problems is good, solving those problems within the context of the full workflow that the customer goes through is much, much better.
— Maggie Crowley (@maggiecrowley) June 18, 2020
Don't forget about the context of the problem & get distracted by point solutions.
1/ “Chief Question Officer” is the unofficial role of many great product, design, and eng leaders. The best questions foster rigor, encourage focus, and teach instincts. Some favorites when reviewing product proposals / plans / specs:
— Noah Desai Weiss (@noah_weiss) May 30, 2018
80% of product management is banging your head against a wall.
— Toby Rogers 🚀🤘 (@tobiasrogers) May 5, 2022
20% is deciding which wall to bang it against.
A subtle reason why creativity, attention to detail & pace of product progress suffers as a startup scales is that the Visionary founder has hired an Operator to run the product (which is fine) but that Operator has simply hired other Operators & there are no Craftspersons left.
— Shreyas Doshi (@shreyas) October 21, 2022
Wrote a new essay on reducing risk in product development and my issue with the MVP mindset.https://t.co/AiBSyRLuji pic.twitter.com/WAuWJynvCV
— Casey Winters (@onecaseman) May 27, 2021
If you're a startup founder trying to take lessons from this chart about how Teams "beat" Slack, just remember that Slack was bought for $27,700,000,000, and then get back to work. pic.twitter.com/RpFOlqPqt5
— Des Traynor (@destraynor) August 13, 2022
Product Management is simple but NOT easy.
— The Azodo (@SimplyAzodo) July 20, 2022
Let me explain the PM Role using:
- What?
- Why?
- How? pic.twitter.com/3Gy8WsoZc4
The number one challenge the product leaders I meet have doesn’t have to do with setting product strategy, or managing their teams.
— Melissa Perri (@lissijean) April 13, 2021
It’s always has to do with the “soft” skills - working with execs, influencing teams, managing boards. /1
So many of the ?'s I get on my Product Thinking podcast are "How do I convince leadership we should do good Product Management?"
— Melissa Perri (@lissijean) June 6, 2022
While I offer a lot of advice, I think we need to start asking:
Why are we hiring leaders who do not understand even the basics of #productmgmt?
I used to think the hard part about product was knowing what to build.
— Julie Zhuo (@joulee) March 7, 2022
I was wrong.
The hard part is boiling the answer down to something simple enough to drive action.
Product Management is fun. At one moment you feel smart like Steve jobs and just few moments later you feel the dumbest person on earth. It's quite a humbling experience, I love it.
— PS (@sharmajis_kid) January 26, 2022
There’s something I’ve been playing around with in my head as it relates to “product thinking” and I’m going to try to describe it here, although not fully formed yet.
— Melissa Perri (@lissijean) October 7, 2021
I think we do a real disservice to “#prodmgmt” when we talk about it only as a process. /1
Product Management is really stressful 😩
— Osebi | Big Propeller✌🏽 (@Product_Lord) July 31, 2022
I see people saying “If you want to enjoy tech, just transition into product management” I’m here to tell you that’s a blatant lie.
You’d have a whole lot of fun taking products from ideation to launch though but there are a lot
The difference between continuous delivery and continuous deployment https://t.co/gJsfOnd1nM pic.twitter.com/TZsGmDrePX
— Suzie Prince (@pm_suzie) December 3, 2015
What are the common traits of PMs with the steepest career trajectories? You can’t study product management in college, so how do people who learn the fastest approach the job?
— Noah Desai Weiss (@noah_weiss) June 3, 2022
A thread with the seven traits of fast-growing PMs...
10 Talks Taught Me Most About Product Management
— Ebrahim Kargar (@Homaion) April 7, 2022
a 🧵
In product management “we will fix it post-launch” is a great triumph of hope over experience.
— Shreyas Doshi (@shreyas) May 28, 2022
PMs are told to "define the problem"
— John Cutler (@johncutlefish) September 21, 2022
yet, the rush to define the problem is where a lot of PMs go wrong.
before you define the problem, you have to observe, suspend judgement, resist even calling it a "problem"....just take it in.
“A product team’s job is to create value for the customer in a way that creates value for the business. This is rarely done by fixating on a ranked idea list.” - @ttorres https://t.co/OXAYk6Jebi #prodmgmt #ux pic.twitter.com/Wyw3L62oFJ
— Teresa Torres (@ttorres) May 30, 2021
A handy checklist to help you decide when it's time to sunset a feature pic.twitter.com/cGw3xSoKEv
— Lenny Rachitsky (@lennysan) September 13, 2022
"Building dashboards is easier than knowing what to put in a dashboard."
— Julie Zhuo (@joulee) July 5, 2021
😼 #productmanagement pic.twitter.com/JiCIpbaVTW
— Carlos Villaumbrosia (@villaumbrosia) September 24, 2022
A 🧵on simplicity.
— John Cutler (@johncutlefish) October 6, 2022
Simplicity Is a Tactic, Not the Goal. A simple thing is not inherently valuable. Simplicity is valuable if it aligns w/ your goals.
The pilot of a plane dies suddenly. A passenger attempts to land the aircraft with the help of a flight instructor...1/n
A big cause of team misalignment are pairwise, private discussions. They grow as companies get larger, and become a huge time/energy drain.
— Noah Desai Weiss (@noah_weiss) March 21, 2019
Group, public discussions – in-channel or IRL – are often the simple solution.
"If everything is high priority then nothing is high priority" - Ancient product management proverb
— Dare Obasanjo (@Carnage4Life) August 11, 2022
I get asked all the time if API or Platform teams need UX. UX stands for user experience, not user interface design.
— Teresa Torres (@ttorres) September 3, 2021
I've been doing a lot of coding lately to integrate the different tools that I use, and I can assure you, your API teams needs UX.
there’s no rule that says the only solution you have as a (software) PM is…code. You can solve problems with any tool (code, process, people, tools, etc) at your disposal. Your job is identifying + getting solved the most imp problems
— Maggie Crowley (@maggiecrowley) March 19, 2022
When your product isn't ready, but an important stakeholder wants a demo!#productmanagement #meme #prodmgmt pic.twitter.com/16Ih3gvYTJ
— Moe Ali (@ProductFaculty) April 27, 2022
30 best youtube channels for learning product management for FREE 🤩
— 𝐒𝐫𝐞𝐞𝐡𝐚𝐫𝐢 𝐒 (@therealsreehari) August 16, 2022
1) Exponent (@tryexponent)
2) Product School (@productschool)
3) The Product Folks (@theproductfolks)
4) Rocket Blocks (@rocketblocks)
5) Mind the Product (@mindtheproduct)
6) Lenny's Podcast (@lennysan)
There are more than 5,000 product newsletters. Most of them are noise. Top 10 free newsletters every PM should know about: 🧵#productmanagement
— Paweł Huryn (@HurynPawel) October 20, 2022
For ENTRY Level Product Management, the labourers are plenty but the harvest is few!
— The Azodo (@SimplyAzodo) October 18, 2022
If I were starting out today, these are the things I'd do to increase my chances of getting a PM job:
Good exercise for PMs.
— John Cutler (@johncutlefish) October 1, 2022
Where is my company/product right now?
- deepening
- broadening
- wandering
Each has its own resistance points that you must sense and manage. The "safe" option is often breadth, but it has its own share of challenges. pic.twitter.com/fYqz3xxQSo
Product Management is like salt. You can’t see it, but you can feel when it’s missing.
— Aakash Gupta 🚀 Product Growth Guy (@aakashg0) April 26, 2022
When you say 'no' to something, you're usually saying 'yes' to something else that matters more at the moment.
— Julie Zhuo (@joulee) September 26, 2021
So instead of feeling guilty, let's celebrate that!
What's something you said no to this past week, and what did you say yes to instead?
Been interviewing for product a lot & really this is what I think makes a good PM:
— Maggie Crowley (@maggiecrowley) October 15, 2019
Common sense
High EQ
Asks good questions/logical
Good at crafting narratives/seeing patterns
Likes understanding more than being right (rarely defensive)
You can learn everything else.
If you work in Product use this daily mantra:
— dcancel.eth (@dcancel) December 26, 2019
We are not here to build Products.
We are here to solve Customer Problems.
We are not here to build Products.
We are here to solve Customer Problems.
We are not here to build Products.
We are here to solve Customer Problems.
Investors love “simple”
— John Cutler (@johncutlefish) October 1, 2022
Customers love “useful”
Useful things are sometimes simple. But in product work they emerge from a complex creative process.
PMs reach towards strategy bc it's one of the few tangible signals that you're growing your scope and progressing in your career outside of mgmt.
— Maggie Crowley (@maggiecrowley) September 29, 2020
What PMs often miss is that it's not a glamorous "I get to decide what we do now" moment. Instead, it's about choices and bets.
Every time I've become convinced my job is to manage complexity, I've been wrong, and my job was actually to reduce complexity.
— Casey Winters (@onecaseman) March 21, 2019
Twitter is one of the best places to learn about product management.
— Toby Rogers 🚀🤘 (@tobiasrogers) May 9, 2022
Here are 21 threads to get you started 🧵 ⬇️
20 Years of Product Management in 25 min —@davewascha at @mtpcon #mtpcon #sketchnotes pic.twitter.com/bw6aAiOuQz
— C Todd Lombardo (@iamctodd) June 13, 2017
The four things you need to do when you're a PM joining a new team:
— Lenny Rachitsky (@lennysan) August 22, 2022
1. Get to know your customers
2. Get to know your data
3. Get to know the different parts of the business
4. Get to know the competitive landscape
(A clip from my chat with @cagan) pic.twitter.com/3IAF6Rie4v
Writing your weekly status update?
— Julie Zhuo (@joulee) January 14, 2022
Less:
Worked on...
Discussed...
Iterated on...
Helped out...
More:
Decided that...
Fixed...
Shipped...
Moved X to <next step>
Focus on sharing your milestones towards impact. Reduce the vague language.
How designers push back against PMs:
— Julie Zhuo (@joulee) March 14, 2022
1) Moving metrics is not the point; actually solving problems is
2) Let's not just throw spaghetti at the wall to see what sticks
3) Why don't we innovate instead of copying?
4) Don't you care about quality?
...and how PMs can respond 👇
Product Management
— Bandan | Productify🚀 (@bandanjot) May 11, 2022
vs.
Project Management
vs.
Program Management
Let us know the difference
🧵
I just refreshed my top resources for product managers post to include 10 exemplary vision narratives, covering 22 years of technology innovation from the industry's very best. /0 https://t.co/H1xTcOeiAA
— Sachin Rekhi (@sachinrekhi) May 2, 2020
Product Management is just saying “let’s take a step back, what are we really trying to achieve here” every day until you die.
— Tommi Forsström (@forssto) July 20, 2022
Someone on your team says: “Our goal should be to move Metric X up Y% this half.”
— Julie Zhuo (@joulee) July 1, 2021
Your inclination is to nod, say “Cool” and get on with the actual building.
But pause!
The goals you agree to determine what you build. So consider them carefully.
8 questions to ask👇
First time Product Leader? Congrats! It's hard to make the leap, but once you're there, now you got to keep the position.
— Melissa Perri (@lissijean) August 8, 2022
Here's the most common mistakes I see first time product leaders make so you can avoid them. /1 🧵#prodmgmt
The funny part about every PM wanting to do strategy is that writing a strategy isn't the growth signal they think.
— Maggie Crowley (@maggiecrowley) April 15, 2021
It's executing on that strategy across multiple quarters & teams that's hard & the thing that signals growth. Way less glamorous, way harder, way more valuable.
B2B and B2C Product Management are very different.
— PM Diego Granados (@PMDiegoGranados) September 28, 2022
I worked for 5 years as a Product Manager in B2B and for 9 months (so far) in Consumer.
While this will likely not be an exhaustive list, here are the 8 biggest differences I've seen.
🧵👇
Some product decisions are rational.
— Des Traynor (@destraynor) January 24, 2020
Most product decisions are rationalised.
Pre product-market fit: Do things that don't scale 🔧
— Noah Desai Weiss (@noah_weiss) November 30, 2018
Post product-market fit: Do things your competitors _can't_ scale 🏰
#productmanagement pic.twitter.com/MaYUmhONNW
— Carlos Villaumbrosia (@villaumbrosia) September 29, 2022
The problem isn’t JIRA. It’s unclear goals, poorly scoped problems, & misaligned incentives on the team.
— Maggie Crowley (@maggiecrowley) April 27, 2022
You need a company strategy to have a product strategy.
— Melissa Perri (@lissijean) July 15, 2021
So many executives forget this. It’s your job to set the company strategy.
Love this story from @figma's early days, from @clairetbutler pic.twitter.com/kGvQa9o7bi
— Lenny Rachitsky (@lennysan) September 4, 2022
Maybe you don’t have imposter syndrome. Maybe you’ve been treated like an imposter your entire career.
— Merci Grace (@merci) June 30, 2020
Product management frameworks don’t matter as much as you think they do.
— Toby Rogers 🚀🤘 (@tobiasrogers) February 23, 2022
But some are still useful.
Here are 11 that every product manager should know 🧵 ⬇️
Sharing a brief memo I wrote for a founder in response to this question:
— Shreyas Doshi (@shreyas) July 8, 2022
What is product management?
Product management is the art, science, and practice of making successful products and making products successful.
(1/12)
Product people: stop wasting time going around in circles talking about best practice methods of feature prioritization and what tool works best for managing a backlog.
— Maggie Crowley (@maggiecrowley) May 11, 2018
Get in a room with your sales (or success) team. Listen to the hurdles they run into.
Solve for them.
One thing we don't talk about enough in #productmgmt is how there is no ONE roadmap that rules them all. /1
— Melissa Perri (@lissijean) April 4, 2022
2/ Great PMs live in the future and work backwards. They immerse themselves in research, feedback, data, discussions, and the market. They craft thoughtful, inspiring narratives for where the product should go — and the best path to get there.
— Noah Desai Weiss (@noah_weiss) July 11, 2018
1/ Product Management isn’t a major one can study, few folks graduate into, and most people learn by apprenticeship. There are number of dangerous myths about what the PM role is. Here is a thread with five…
— Noah Desai Weiss (@noah_weiss) May 23, 2018
I made a handy summary of all of the ways to grow your product. pic.twitter.com/6wX46lXZwm
— Lenny Rachitsky (@lennysan) August 23, 2022
1/ It’s nearly impossible to define what makes a PM great. They have diverse backgrounds, murky responsibilities, and wildly varied expectations across companies. That said, here’s an inherently incomplete list of 10 areas great PMs excel at:
— Noah Desai Weiss (@noah_weiss) July 11, 2018
Me on any topic:
— Julie Zhuo (@joulee) March 3, 2022
1) Ask open-ended questions
2) Ooh, I'm seeing some patterns in the responses! I'm getting this!
3) Cool cool I have a framework. Now I can make decisions quickly.
4) ...Wait, this framework utterly fails in a bunch of cases.
5) Repeat 1-4, forever. pic.twitter.com/BW57vQ7DHn
The top core competencies required to thrive as a product manager:
— Sachin Rekhi (@sachinrekhi) January 25, 2020
• analytical rigor
• technical expertise
• product intuition
• written and verbal communication
• team collaboration
• strategic thinking
• user empathy
What am I missing?
A hard thing about product mgmt: maintaining continuous, unflappable optimism & energy around the work. While also being critical, realistic, & welcoming to feedback/data that might change up the whole thing.
— Maggie Crowley (@maggiecrowley) November 13, 2020
How PMs push back against designers:
— Julie Zhuo (@joulee) February 21, 2022
"That's not the priority right now"
"We don't have the eng resources for that"
"This design is not going to work"
"The data shows that metrics dropped with this design change"
Here's how you can respond 👇 (1/10)
Hire Product Managers not Product Owners
— Itamar Gilad (@ItamarGilad) May 5, 2022
In my early days in product management there were no product owners, just product managers. The term was introduced a few years later with Scrum, the most popular Agile development methodology. /1
“The most successful people I know have a narrow focus, protect themselves against time-wasters, say no to almost everything, and have let go of old limiting beliefs.” https://t.co/2bkW4Y6jrz https://t.co/e32dd0jo1o
— Sachin Rekhi (@sachinrekhi) November 30, 2019
Context switching is insanely expensive for makers. Sadly, most modern workplace tools have largely conspired to increase interruptions and thereby demand even more context switching. It's becoming harder than ever to do great work.
— Sachin Rekhi (@sachinrekhi) March 26, 2021
Influence—the most difficult, and powerful, PM skill.
— Lenny Rachitsky (@lennysan) September 20, 2022
The best way to learn influence is to study people who are great at it. IMHO, one of the greatest influencers of all time is Frodo Baggins.
I present 7 ways to improve your influence skills, as tough to us by Frodo and LoTR: pic.twitter.com/0K7tIZBES2
As a product manager newbie, you'd be seeing lots of terminologies and you must get conversant with them as you'd be using them many times.
— timo (@timoofficial_) September 5, 2022
The following are a few product management terms and definitions that every product manager should be familiar with:
A 🧵#productmanagement
What are the common traits of PMs with the steepest career trajectories? You can’t study product management in college, so how do people who learn the fastest approach the job?
— Noah Desai Weiss (@noah_weiss) June 3, 2022
A thread with the seven traits of fast-growing PMs...
You know you are no longer a startup when it takes world class horse-trading and a huge committee of PMs & Designers to ship any changes to the left nav of your product’s dashboard and you end up shipping a left nav that makes total sense internally and little sense externally.
— Shreyas Doshi (@shreyas) September 2, 2022
"The user wants a good drill that makes a hole"
— Jason Knight (@onejasonknight) May 16, 2022
"The user doesn't want a drill, they want a hole"
"No, they want their picture to stay up"
"They just want to remember fond memories"
"They..."
So much of product management is about working out when to stop
90% of product management in a big company is about trying to dodge dependencies other teams have on your team so you can focus on tracking down teams you depend on for your OKRs 😁
— Shreyas Doshi (@shreyas) May 21, 2022
“If you absolutely can't tolerate critics, then don't do anything new or interesting.”
— dcancel.eth (@dcancel) July 24, 2019
— Jeff Bezos
Why companies get bad at product pic.twitter.com/P80TdOgUcd
— Lenny Rachitsky (@lennysan) August 23, 2022
Ask for help, it’s a sign of self-awareness not weakness.
— hiten.eth (@hnshah) May 27, 2022
When hiring PMs, know what tends to be Coachable, Learnable & Intrinsic.
— Shreyas Doshi (@shreyas) September 28, 2022
Coachable:
Tactics
Process
Critical thinking
Communication
Domain knowledge
Learnable:
Cognitive empathy
High agency
Deep focus
Judgment
Creativity
Intrinsic:
Drive
Integrity
Curiosity
Deep care
Ownership
The Product Management Dilemma:
— The Azodo (@SimplyAzodo) August 3, 2022
You need experience to be a good product manager.
You need a product management job to gain that experience. 😈
44 signs you are becoming a "real" product manager....
— John Cutler (@johncutlefish) July 8, 2022
Don't let the idealized Twitter version of product management fool you 😅 pic.twitter.com/IFDJkL44b8
Many interview processes are in part designed to alleviate the imposter syndrome of some of the members of the interview panel.
— Shreyas Doshi (@shreyas) July 27, 2022