IBM Watson Real-Time Personalization helps digital marketers improve customer experience and makes personalization easier by learning through each interaction and delivering the right content to each visitor in the context of their previous interactions with the brand. Acquire More Contacts: Respond to visitors’ interests in real time with targeted messages and make a case for them to continue engaging with your brand. Enhance Customer Experience: Enhance customer experiences by delivering personalized content, based on the rules and data you have. Boost Marketing Effectiveness: Use the power of cognitive to learn from every customer interaction and continually improve your customer engagement.