BySide a company focused on “lead activation”, ie. the ability to leverage the conversion potential of existing online visitors through a multichannel approach on real-time optimisation and personalisation. We help our customers to quickly increase sales, freeing them from the usual constraints of IT projects. Our marketing platform seamlessly combines real time profiling with real time personalization, marketing automation and offline contacts with voice (click2call and outbound), text (chat, sms, email) and video (video2call).