Sentiment is a cloud-based social customer service platform that uniquely provides marketing, publishing and customer service capabilities. This has enabled 100’s of major brands across the globe to deliver social marketing and social customer service from a single, integrated app. This unique functionality enables brands to calculate the value and intent of customers. It allows organisations to prioritise and purposefully engage with the highest value contacts at exactly the right time, to ensure that positive perception of reputation is extended beyond the social customer service function to the business as a whole is positive. For further information visit www.sentimentmetrics.com