“Convergent Commerce” is the next evolution of multichannel strategy where brands deliver unified customer experiences across all platforms. Technologies such as the web, video, mobile devices and social networks are transforming commerce and the ways customers interact with your brand. Today’s ‘always on’ customers want to compare, share, buy and take delivery anywhere, anytime the way they want. When you truly connect and communicate with customers across multiple channels with one voice they will embrace your brand, tell the world about your products and continually buy from you wherever they are on your website, their social network, in your catalogs, on their mobile devices or in your stores.