We live in an era of hyper-competition. In response, sales teams increased the volume of prospecting calls and emails to an all-time high. The result is that buyer’s no longer give second chances on sales calls. Costello is an A.I. driven conversational playbook platform that helps sales professionals consistently have great conversations with buyers. It identifies the questions that matter most in your sales process and then help your reps beat the competition by guiding them through the critical moments in sales calls that determine whether you win or lose.