All humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance and avoid rejection.
How to Build Habit-Forming Products?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn’t live without.
Eric Ries, author of The Lean Startup
A must read for everyone who cares about driving customer engagement.
Matt Mullenweg, Founder of WordPress
Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will.
Andrew Chen, Technology Writer and Investor
When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user.
Nir Eyal is the author of “Hooked: How to Build Habit-Forming Products.” Nir has distilled years of research, consulting and practical experience to write a manual for creating products people love. He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Nir blogs at NirAndFar.com.