The Aimbase platform is unique compared to the competition because it is one of the only marketing automation technologies on the market to effectively manage the pre-sale and post-sale phases of the customer lifecycle for manufacturers. Aimbase is made up of two engines: the Marketing Engine helps manufacturers manage all pre-sale marketing initiatives, including media placement, lead nurturing, lead distribution to dealers, and content marketing strategy; and the Customer Satisfaction Engine helps manage post-sale marketing efforts, including survey distribution and reporting, utilizing a CSI (customer satisfaction index) methodology.