Retain is a software company that develops a customer messaging platform. With Retain businesses are enabled to chat with the existing and prospective customers who are online on their website. Retain platform lets businesses track and filter customer data. This data includes conversation history, product usage behavior, past purchases, payment details, etc. Businesses can use these attributes to trigger personalized, automated marketing in-app messages and emails. Retain lets businesses create and send targeted in-app messages to customers while they’re logged in the website.