With 3.5+ years of experience in Start-Up culture, Aditya is a conversion rate optimizer, marketer with cross-functional expertise in business development, digital marketing.

He is currently working in FabHotels.com as Project Manager, taking care of Product and Growth. Working on research, analysis & generation of actionable insights to define the product strategy & roadmap for building best-in-class mobile experiences for all the users.

Prior to this, he was working as Digital Marketing Manager in UrbanClap, Responsible for demand generation across all the 8 major cities in India, funnel improvement, campaign management, budgeting, and optimization.

He is also doing his masters from Management Development Institute, Gurgaon ( Executive-PGPM, It is a course for working professionals ). In free time, he prefers singing, playing drums and painting.