Workshop – Building a Winning Go-to-Market Strategy

Workshop – Building a Winning Go-to-Market Strategy

Upcoming

School of Marketing
When: Saturday 22nd March, 3 PM IST
Duration: 3 Hours
Learning Outcomes:

✔ Master GTM Fundamentals: Learn the key elements of a successful go-to-market strategy.
✔ Define and Target Audiences: Identify ideal customers and craft compelling value propositions.
✔ Build Actionable GTM Plans: Develop step-by-step strategies for product launches and team alignment.


About Workshop

A strong go-to-market (GTM) strategy is the foundation for any successful product launch. This workshop is designed for product managers, marketers, and product makers who want to master the art of bringing products to market effectively. Learn how to define your target audience, craft compelling value propositions, and build an actionable plan to ensure your product resonates with customers and achieves business goals.

What You Will Learn:

  • Understanding Go-to-Market Fundamentals: Discover the key components of a successful GTM strategy and why it matters.
  • Defining Your Target Audience: Learn techniques to identify and segment your ideal customer base.
  • Crafting a Value Proposition: Create messaging that highlights your product’s unique benefits and resonates with your audience.
  • Channel Strategy Development: Understand how to select the best distribution and communication channels for your product.
  • Building an Actionable GTM Plan: Develop a step-by-step roadmap that aligns marketing, sales, and product teams for a successful launch.

Who Should Attend: This workshop is perfect for:

  • Product Managers: Looking to ensure seamless launches that align with business goals.
  • Marketers: Seeking to craft campaigns that effectively position products in the market.
  • Product Makers and Entrepreneurs: Aiming to bring their products to market with clarity and confidence.

Workshop Highlights:

  • Case Studies: Explore real-world examples of successful GTM strategies and lessons from failures.
  • Interactive Planning Sessions: Work through the GTM framework to create a custom strategy for your product.
  • Templates and Tools: Gain access to actionable templates to build and execute your GTM plan.

Key Takeaways:

  • A clear understanding of how to develop and implement a GTM strategy.
  • Practical skills to define your audience, craft value propositions, and choose the right channels.
  • Alignment techniques to bring teams together for a cohesive launch.
  • A certificate of participation to validate your expertise.

Workshop Facilitator
Lokesh Gupta

Lokesh is the Lead Instructor and Founder of ProductHood School and has worked with top internet companies like iXiGO, 99acres, Naukri.com, Sendinblue, Awfis & Cardekho in technology and product. He also runs a successful product growth consulting business (ProductHood Consulting). Connect with him on Linkedin.


Reserve Your Seat

Single Workshop Pass
$75
  • ✔ Access to one live workshop

  • ✔ Certificate of completion

  • ❌ No recording

  • ❌ No additional perks

Monthly Workshop Pass
$225
  • ✔ Access 4 live workshops in a month

  • ✔ 25% Discount

  • ✔ Certificate of completion

  • ✔ Access Recordings

  • Think Tank Membership for 1 month

  • ✔ Video library (200+ hours)

  • ✔ 28 Courses

  • ✔ Ask doubts in the community

Team Pass
  • Looking for group booking for your team?
    Send your request to hello@producthood.com

Upcoming Workshops

FAQ

What topics are covered in the workshops?

Our workshops cover a wide range of topics from our 6 schools.

  • Product Management
  • No Code Development
  • Creatorship
  • Personal Development
  • Technology
  • Market

Each workshop is tailored to provide relevant and actionable insights for today’s professionals.


How long is each workshop?

The duration of each workshop varies depending on the topic, but most sessions range from 2 to 4 hours. Detailed timings are provided on each of the workshop landing page.

Are the workshops in-person or online?

We offer online workshops only.

Will I receive a certificate?

Yes, all participants will receive a certificate of achievement upon completing the workshop. It serves as a valuable addition to your professional portfolio.

Are the workshops suitable for beginners?

Yes, our workshops cater to a wide range of experience levels, from beginners to seasoned professionals. Each session includes content and activities designed to benefit participants at all stages of their career.

Can I network with other attendees?

Absolutely! Our workshops include opportunities to interact with other participants, both during and after the sessions. Networking is a key component of our program. Please note that you must have a monthly or annual pass to network after the workshop. All pass holders will get access to our private community for more learning and networking.

How much do the workshops cost?

We work on 2 pricing model.Individual workshop ticket: This will give you access to only one live workshop. Recordings and other perks are not available in this option.

Monthly Pass: This will give you access to 4 workshops, recordings and complimentary 1 month access to our Think Tank Membership.

For actual pricing, see the workshop detail page.


What is the refund policy?

We provide low cost high value learning products managed by a small team. As a result, we do not offer any refund on workshops. If for some reasons you can't join a workshop then we can accommodate you in another workshop on a case to case basis.

Can I suggest a topic for a future workshop?

Yes, we value your input! Feel free to suggest topics you’re interested in, and we’ll consider them for future sessions. Send your suggestion to hello@producthood.com

How can I register for a workshop?

Registration is simple. Visit any workshop landing page and book your seat. You have the option to buy the ticket to a particular workshop or buy monthly pass to save money.

Can my team or organization attend as a group?

Yes, we offer group registrations and can even customize workshops for your team or organization. Contact us for more details on group rates and tailored sessions. Send an email to hello@producthood.com.

What happens if I miss a workshop I registered for?

Monthly Pass owners will have access to the recording.

Individual ticket owners must inform us 48 hours in advance in order to get access to some other workshop.

No refunds will be provided.


My query is not covered here

Please contact us for any query.

Upcoming Sessions

Wednesday 19th February 2025, 930 PM IST

School of Product ManagementMaker Club

Monday 17th February 2025, 930 PM IST

School of Product ManagementMaker Club

Saturday 15th February, 12 PM IST

School of Product ManagementMaker Club

Future proof your career in 2025 with our hands on cohort programs. Learn more.
close-image