Welcome to the Growth Product Management (GPM) course.

This course is designed to equip you with the essential knowledge and skills required to become a successful Growth Product Manager (GPM). As a GPM, your role is to drive user acquisition, retention, engagement, and monetization using data-driven strategies. The course will cover topics like hypothesis-driven experimentation, optimizing onboarding flows, running A/B tests, designing viral growth loops, and collaborating with cross-functional teams. By the end, you will be able to apply growth strategies effectively to scale products sustainably.

This course combines practical, hands-on projects with theoretical lessons to provide a comprehensive understanding of growth product management. Whether you’re an aspiring GPM or an existing product manager seeking growth expertise, this course will help you master the skills needed to fuel product success.