There’s always time to do what you love and try new things
Founded in 2014 with a London headquarters, EmailOctopus now sends billions of emails on behalf of a vast range of customers. Their small, dedicated, team works to create the most affordable email marketing platform in the world.
We spoke to Jonathan who is the founder of EmailOctopus, an email marketing software company based out of London.
EmailOctopus is an affordable email marketing platform. Our aim is to make email marketing more accessible and easy-to-use for our customers. We provide the usual features you’d expect from an email service provider – subscriber management, campaigns, performance reports, automated emails. Our users connect a free Amazon Web Services account, which their emails are sent through. Amazon’s infrastructure is bulletproof, so deliverability is high and costs are low.
We’re a small team and we’re all learning on the job to some extent, so there have definitely been challenges along the way. We’re a skilled group of programmers and marketers but we don’t have any formal training in design, which means we inevitably slow down when building out the UX for new features.
Until we grow enough to invest in some in-house UX expertise we try to overcome that by taking as much inspiration as we can from other SaaS companies’ designs.
My Journey So far
I’ve always been interested in programming. Building websites started as a hobby when I was 8 and I set up my first business when I was 15. It was called PseudoMailer and was basically a platform for people to send prank messages – exactly the sort of business a 15-year-old would start. But it did surprisingly well and I kept it running as a side project through university, earning enough to give me extra pocket money until I was 24.
After university I worked as a developer at the Royal Opera House and then moved to a startup called CoinDesk where I worked my way up to become Director of Technology. It was a great opportunity for me to develop my technical skills as well as teaching me the benefits and challenges of working for a start up.
I’d been running my business EmailOctopus on the side for two and a half years before I finally took the plunge, quit my job and went full time just over a year ago.