A/B Testing: Replacing Intuition with Certainty

A/B Testing: Replacing Intuition with Certainty

Category: Product Management

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About Expert

Aditya Ghosh

With 4.5 + years of experience in Start-Up culture, Aditya is
a conversion rate optimizer, marketer with crossfunctional expertise in business development, digital
marketing.
He is currently working at PlanetSpark, as Associate Vice
President, taking care of Product and Growth.
He has previously worked with UrbanClap and FabHotels.

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