Workshop – Crafting Effective User Personas

Workshop – Crafting Effective User Personas

Upcoming

School of Product Management
When: Saturday 22nd February 2025, 3 PM IST
Duration: 3 Hours
Learning Outcomes:

βœ” Understand User Personas: Learn the essentials of creating accurate and actionable user personas.
βœ” Gather and Analyze Data: Develop skills to collect and synthesize user insights effectively.
βœ” Apply Personas Strategically: Use personas to guide product design, development, and team alignment.


About Workshop

Creating accurate and actionable user personas is a cornerstone of successful product design and management. This workshop equips product managers and makers with the skills to develop user personas that go beyond surface-level demographics, helping you understand your users’ needs, goals, and pain points. Learn how to create personas that guide decision-making and align your team around a shared vision of the customer.

What You Will Learn:

  • The Importance of User Personas: Discover how personas help bridge the gap between users and product teams.
  • Gathering Data for Personas: Learn methods for collecting user insights through research, interviews, and analytics.
  • Building Detailed Personas: Create comprehensive personas with attributes, behaviors, goals, and challenges.
  • Using Personas Effectively: Understand how to integrate personas into your product design, development, and marketing processes.
  • Avoiding Common Pitfalls: Identify and overcome common mistakes in persona creation.

Who Should Attend: This workshop is ideal for:

  • Product Managers: Looking to align teams and prioritize features based on user needs.
  • UX/UI Designers: Seeking to create user-centered designs informed by real data.
  • Entrepreneurs and Product Makers: Aiming to build solutions that truly resonate with their target audience.

Workshop Highlights:

  • Interactive Persona-Building Exercises: Practice creating user personas using real-world scenarios.
  • Persona Templates and Tools: Get access to ready-to-use templates and tools to simplify persona creation.
  • Case Studies: Explore examples of successful products shaped by well-crafted user personas.

Key Takeaways:

  • A step-by-step process for building effective user personas.
  • Practical techniques for gathering and synthesizing user data.
  • Strategies to ensure personas drive actionable insights and team alignment.
  • A certificate of participation to validate your learning.

Workshop Facilitator
Lokesh Gupta

Lokesh is the Lead Instructor and Founder of ProductHood School and has worked with top internet companies like iXiGO, 99acres, Naukri.com, Sendinblue, Awfis & Cardekho in technology and product. He also runs a successful product growth consulting business (ProductHood Consulting). Connect with him on Linkedin.


Reserve Your Seat

Single Workshop Pass
$75
  • βœ” Access to one live workshop

  • βœ” Certificate of completion

  • ❌ No recording

  • ❌ No additional perks

Monthly Workshop Pass
$225
  • βœ” Access 4 live workshops in a month

  • βœ” 25% Discount

  • βœ” Certificate of completion

  • βœ” Access Recordings

  • βœ” Think Tank Membership for 1 month

  • βœ” Video library (200+ hours)

  • βœ” 28 Courses

  • βœ” Ask doubts in the community

Team Pass
  • Looking for group booking for your team?
    Send your request to hello@producthood.com

Upcoming Workshops

FAQ

What topics are covered in the workshops?

Our workshops cover a wide range of topics from our 6 schools.

  • Product Management
  • No Code Development
  • Creatorship
  • Personal Development
  • Technology
  • Market

Each workshop is tailored to provide relevant and actionable insights for today’s professionals.


How long is each workshop?

The duration of each workshop varies depending on the topic, but most sessions range from 2 to 4 hours. Detailed timings are provided on each of the workshop landing page.

Are the workshops in-person or online?

We offer online workshops only.

Will I receive a certificate?

Yes, all participants will receive a certificate of achievement upon completing the workshop. It serves as a valuable addition to your professional portfolio.

Are the workshops suitable for beginners?

Yes, our workshops cater to a wide range of experience levels, from beginners to seasoned professionals. Each session includes content and activities designed to benefit participants at all stages of their career.

Can I network with other attendees?

Absolutely! Our workshops include opportunities to interact with other participants, both during and after the sessions. Networking is a key component of our program. Please note that you must have a monthly or annual pass to network after the workshop. All pass holders will get access to our private community for more learning and networking.

How much do the workshops cost?

We work on 2 pricing model.Individual workshop ticket: This will give you access to only one live workshop. Recordings and other perks are not available in this option.

Monthly Pass: This will give you access to 4 workshops, recordings and complimentary 1 month access to our Think Tank Membership.

For actual pricing, see the workshop detail page.


What is the refund policy?

We provide low cost high value learning products managed by a small team. As a result, we do not offer any refund on workshops. If for some reasons you can't join a workshop then we can accommodate you in another workshop on a case to case basis.

Can I suggest a topic for a future workshop?

Yes, we value your input! Feel free to suggest topics you’re interested in, and we’ll consider them for future sessions. Send your suggestion to hello@producthood.com

How can I register for a workshop?

Registration is simple. Visit any workshop landing page and book your seat. You have the option to buy the ticket to a particular workshop or buy monthly pass to save money.

Can my team or organization attend as a group?

Yes, we offer group registrations and can even customize workshops for your team or organization. Contact us for more details on group rates and tailored sessions. Send an email to hello@producthood.com.

What happens if I miss a workshop I registered for?

Monthly Pass owners will have access to the recording.

Individual ticket owners must inform us 48 hours in advance in order to get access to some other workshop.

No refunds will be provided.


My query is not covered here

Please contact us for any query.

Upcoming Sessions

Wednesday 19th February 2025, 930 PM IST

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Monday 17th February 2025, 930 PM IST

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Saturday 15th February, 12 PM IST

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Future proof your career in 2025 with our hands on cohort programs. Learn more.
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