Workshop – Mastering the Jobs to Be Done (JTBD) Framework

Workshop – Mastering the Jobs to Be Done (JTBD) Framework

Upcoming

School of Product Management
When: 29th March 2025, 3 PM IST
Duration: 3 hours
Learning Outcomes:

โœ” Master JTBD Basics: Understand the framework to uncover true customer needs.
โœ” Identify Customer Jobs: Learn techniques to map functional, emotional, and social jobs.
โœ” Apply JTBD to Products: Translate customer jobs into impactful product strategies.


About Workshop

The Jobs to Be Done (JTBD) framework is a powerful tool that helps product managers and makers uncover the true motivations behind customer decisions. This workshop is designed to teach you how to apply the JTBD framework to create products and features that truly resonate with your audience. Whether you’re a seasoned product manager or just starting, this session will help you understand customer needs on a deeper level and align your solutions with their “jobs.”

What You Will Learn:

  • Understand JTBD Fundamentals: Learn the core principles of the Jobs to Be Done framework and why itโ€™s critical for building customer-focused products.
  • Discovering Customer Jobs: Identify the functional, emotional, and social “jobs” customers are trying to get done.
  • Mapping the JTBD Process: Understand how to translate customer jobs into actionable product opportunities.
  • Real-World Applications: Explore case studies and examples of successful JTBD-driven products.
  • Prioritizing Features Using JTBD: Learn how to evaluate and prioritize features that deliver the most customer value.

Who Should Attend: This workshop is ideal for:

  • Product Managers: Looking to make data-driven decisions and craft customer-centric roadmaps.
  • Product Designers: Seeking insights to inform user-friendly designs and interfaces.
  • Entrepreneurs and Product Makers: Aiming to validate ideas and build products customers truly want.

Workshop Highlights:

  • Interactive Exercises: Practice conducting interviews to uncover customer jobs.
  • Framework Tools: Learn how to use JTBD templates and tools to map customer jobs.
  • Case Studies: Analyze real-world examples of JTBD in action to understand its impact.

Key Takeaways:

  • A clear understanding of the JTBD framework and its relevance in product development.
  • Practical techniques to uncover and prioritize customer jobs for your products.
  • Strategies to align your roadmap with customer needs and drive product success.
  • A certificate of participation to showcase your learning.

Workshop Facilitator
Lokesh Gupta

Lokesh is the Lead Instructor and Founder of ProductHood School and has worked with top internet companies like iXiGO, 99acres, Naukri.com, Sendinblue, Awfis & Cardekho in technology and product. He also runs a successful product growth consulting business (ProductHood Consulting). Connect with him on Linkedin.


Reserve Your Seat

Single Workshop Pass
$75
  • โœ” Access to one live workshop

  • โœ” Certificate of completion

  • โŒ No recording

  • โŒ No additional perks

Monthly Workshop Pass
$225
  • โœ” Access 4 live workshops in a month

  • โœ” 25% Discount

  • โœ” Certificate of completion

  • โœ” Access Recordings

  • โœ” Think Tank Membership for 1 month

  • โœ” Video library (200+ hours)

  • โœ” 28 Courses

  • โœ” Ask doubts in the community

Team Pass
  • Looking for group booking for your team?
    Send your request to hello@producthood.com

Upcoming Workshops

FAQ

What topics are covered in the workshops?

Our workshops cover a wide range of topics from our 6 schools.

  • Product Management
  • No Code Development
  • Creatorship
  • Personal Development
  • Technology
  • Market

Each workshop is tailored to provide relevant and actionable insights for todayโ€™s professionals.


How long is each workshop?

The duration of each workshop varies depending on the topic, but most sessions range from 2 to 4 hours. Detailed timings are provided on each of the workshop landing page.

Are the workshops in-person or online?

We offer online workshops only.

Will I receive a certificate?

Yes, all participants will receive a certificate of achievement upon completing the workshop. It serves as a valuable addition to your professional portfolio.

Are the workshops suitable for beginners?

Yes, our workshops cater to a wide range of experience levels, from beginners to seasoned professionals. Each session includes content and activities designed to benefit participants at all stages of their career.

Can I network with other attendees?

Absolutely! Our workshops include opportunities to interact with other participants, both during and after the sessions. Networking is a key component of our program. Please note that you must have a monthly or annual pass to network after the workshop. All pass holders will get access to our private community for more learning and networking.

How much do the workshops cost?

We work on 2 pricing model.Individual workshop ticket: This will give you access to only one live workshop. Recordings and other perks are not available in this option.

Monthly Pass: This will give you access to 4 workshops, recordings and complimentary 1 month access to our Think Tank Membership.

For actual pricing, see the workshop detail page.


What is the refund policy?

We provide low cost high value learning products managed by a small team. As a result, we do not offer any refund on workshops. If for some reasons you can't join a workshop then we can accommodate you in another workshop on a case to case basis.

Can I suggest a topic for a future workshop?

Yes, we value your input! Feel free to suggest topics youโ€™re interested in, and weโ€™ll consider them for future sessions. Send your suggestion to hello@producthood.com

How can I register for a workshop?

Registration is simple. Visit any workshop landing page and book your seat. You have the option to buy the ticket to a particular workshop or buy monthly pass to save money.

Can my team or organization attend as a group?

Yes, we offer group registrations and can even customize workshops for your team or organization. Contact us for more details on group rates and tailored sessions. Send an email to hello@producthood.com.

What happens if I miss a workshop I registered for?

Monthly Pass owners will have access to the recording.

Individual ticket owners must inform us 48 hours in advance in order to get access to some other workshop.

No refunds will be provided.


My query is not covered here

Please contact us for any query.

Upcoming Sessions

Wednesday 19th February 2025, 930 PM IST

School of Product ManagementMaker Club

Monday 17th February 2025, 930 PM IST

School of Product ManagementMaker Club

Saturday 15th February, 12 PM IST

School of Product ManagementMaker Club

Future proof your career in 2025 with our hands on cohort programs. Learn more.
close-image