Workshop – Mastering the Jobs to Be Done (JTBD) Framework
โ Master JTBD Basics: Understand the framework to uncover true customer needs.
โ Identify Customer Jobs: Learn techniques to map functional, emotional, and social jobs.
โ Apply JTBD to Products: Translate customer jobs into impactful product strategies.
The Jobs to Be Done (JTBD) framework is a powerful tool that helps product managers and makers uncover the true motivations behind customer decisions. This workshop is designed to teach you how to apply the JTBD framework to create products and features that truly resonate with your audience. Whether you’re a seasoned product manager or just starting, this session will help you understand customer needs on a deeper level and align your solutions with their “jobs.”
What You Will Learn:
- Understand JTBD Fundamentals: Learn the core principles of the Jobs to Be Done framework and why itโs critical for building customer-focused products.
- Discovering Customer Jobs: Identify the functional, emotional, and social “jobs” customers are trying to get done.
- Mapping the JTBD Process: Understand how to translate customer jobs into actionable product opportunities.
- Real-World Applications: Explore case studies and examples of successful JTBD-driven products.
- Prioritizing Features Using JTBD: Learn how to evaluate and prioritize features that deliver the most customer value.
Who Should Attend: This workshop is ideal for:
- Product Managers: Looking to make data-driven decisions and craft customer-centric roadmaps.
- Product Designers: Seeking insights to inform user-friendly designs and interfaces.
- Entrepreneurs and Product Makers: Aiming to validate ideas and build products customers truly want.
Workshop Highlights:
- Interactive Exercises: Practice conducting interviews to uncover customer jobs.
- Framework Tools: Learn how to use JTBD templates and tools to map customer jobs.
- Case Studies: Analyze real-world examples of JTBD in action to understand its impact.
Key Takeaways:
- A clear understanding of the JTBD framework and its relevance in product development.
- Practical techniques to uncover and prioritize customer jobs for your products.
- Strategies to align your roadmap with customer needs and drive product success.
- A certificate of participation to showcase your learning.
Lokesh is the Lead Instructor and Founder of ProductHood School and has worked with top internet companies like iXiGO, 99acres, Naukri.com, Sendinblue, Awfis & Cardekho in technology and product. He also runs a successful product growth consulting business (ProductHood Consulting). Connect with him on Linkedin.
Reserve Your Seat
$75
- โ Access to one live workshop
- โ Certificate of completion
- โ No recording
- โ No additional perks
$225
- โ Access 4 live workshops in a month
- โ 25% Discount
- โ Certificate of completion
- โ Access Recordings
- โ Think Tank Membership for 1 month
- โ Video library (200+ hours)
- โ 28 Courses
- โ Ask doubts in the community
- Looking for group booking for your team?
Send your request to hello@producthood.com
Upcoming Workshops
FAQ
What topics are covered in the workshops?
- Product Management
- No Code Development
- Creatorship
- Personal Development
- Technology
- Market
Each workshop is tailored to provide relevant and actionable insights for todayโs professionals.
How long is each workshop?
Are the workshops in-person or online?
Will I receive a certificate?
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How much do the workshops cost?
Monthly Pass: This will give you access to 4 workshops, recordings and complimentary 1 month access to our Think Tank Membership.
For actual pricing, see the workshop detail page.
What is the refund policy?
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Can my team or organization attend as a group?
What happens if I miss a workshop I registered for?
Monthly Pass owners will have access to the recording.
Individual ticket owners must inform us 48 hours in advance in order to get access to some other workshop.
No refunds will be provided.