Go To Market Strategy Workshop

Learn nuances of how to develop a rock-solid Go To Market strategy for your startup and products.

3 Hours
Certificate Available
Recording Available
Educational Discount Available

About Training

Go To Market (a.k.a. GTM) Strategy is the plan of an organization to deliver unique value proposition to its customers and achieve a competitive advantage.

GTM strategy helps a business clarify why it is launching the product, understand who the product is for, and create a plan to engage with the customer and convince them to buy the product or service.

Key Take Aways

  • What is Go To Market (GTM) Strategy? What are its objectives?
  • Where does GTM fit in the Overall Business Plan?
  • GTM Strategy vis-à-vis Product Strategy
  • How is it different from Marketing Strategy and Sales Strategy?
  • Benefits of having a well defined GTM strategy
  • Reasons for Failure of GTM Strategy
  • How to define GTM strategy?
  • Where should one start when preparing GTM strategy?


  • Wannapreneurs
  • Product Management professionals
  • Entrepreneurs / Founders
  • Anyone who is involved in new product development

Pre Requisites


Training Instructor

Sarit Guha

Co-founder, Waking Morpheus
An experienced Sales and Marketing professional, Sarit has helped CXOs with growth strategy, new business models, go-to-market and productization of offerings across varied domains. He is passionate about developing sustainable business models and is an expert in launching new businesses of the ground.
Sarit is a B. Tech. in Electrical Engineering from IIT Delhi, M.S. in Analog Electronics from ETH Zurich, and PGDM from IIM Kozhikode, and has co-founded entrepreneurial ventures.

Training Batches

No upcoming batches

What You Get?

Summary Notes
You will get summary notes for later review
Live Q/A
Ask your doubts from the instructor during the sessions
Connect with fellow participants and expand your network

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Learn nuances of how to develop a rock-solid Go To Market strategy for your startup and products.

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