Archives: Magazine Articles

7 Design and Wireframing Tools for Product Makers Home » Magazine » Issue 2 Any new idea passes through a design phase before it gets implemented by the engineering or development team. The design process may involve paper prototyping or wireframing using digital tools or it may require creation of mockups using specialized tools. Any…

Home » Magazine » Issue 2 Most startups fail. But many of those failures are preventable.  The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty.…

Home » Magazine » Issue 2 The Design of Everyday Things The ultimate guide to human-centered design Buy Now Book Recommendation https://www.youtube.com/watch?v=RlQEoJaLQRAEven the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault,…

To make Millions of Dollars, you have to affect Millions of lives… John Elder Home » Magazine » Issue 2 How to hack growth and scale your business? Someone once told me that and it’s stuck with me my entire career. Startup business plans, no matter how complicated, All boil down to that one sentence.…

How I became a Product Manager? Preetam started as a marketer but found his true calling as a product manager. He has worked with very early stage startups to startups which have scaled well. He has worked with Unacademy in his last full time engagement and now he is running his own startup. He is…

Case Study: How to make a bike taxi ride safe? Bike taxi’s by Ola, Uber and other players in Asia and South East Asian countries are quite popular. Due to rising population, traffic jams, rising cost of living, bike taxi’s are cheaper alternative to car taxi’s. You can board a bike taxi in minutes and…

What Product Makers Can Learn From The Routine of Jeff Bezos? Jeff Bezos is the world’s richest man and the founder of Amazon and own multiple businesses like the newspaper ‘The Washington Post’ and aerospace company ‘Blue Origin’. Jeff follows a strict routine which helps him remain energetic, motivated, productive. As a result he not…

“Curiosity is the key component for personal growth. I always try to learn a little bit of everything” – Mike Cheng, Founder Snip.ly Mike Cheng is the founder of Snip.ly, a social media conversion company and Lumen5, a video content marketing company. Home » Magazine » Issue 1 About Mike I was born in Hong Kong, raised…

6 TED Talks for Product Managers, Makers, Marketers and Growth Professionals TED Talks are a great way to learn new things from the experts and the good thing is that they are completely free. You can listen to them anytime anywhere during commute, lunch breaks or while doing exercises. View and listen to them alone…

Meet the Lean Startup Movement Pioneer Steve Blank Eight-time entrepreneur-turned-educator Steve Blank is credited with launching the Lean Startup movement. He’s changed how startups are built, how entrepreneurship is taught, how science is commercialized, and how companies and the government innovate. Recognized as a thought leader on startups and innovation, Steve was named one of…

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