CallidusCloud’s Marketing Automation is a platform to attract, nurture, and engage buyers through multi-channel campaigns across websites, email, and social media. The visitor intelligence component tracks anonymous visitors on websites and provides insight to sales and marketing to aid in understanding the prospects’ needs and intent. Comprehensive lead scoring and reporting allows marketers to develop actionable campaign insights which drive demand and revenue. An integrated set of tools allows sales and channel partners to gain visibility into leads, track communication, and leverage social media to build relationships with prospects.