The seeds of DivvyHQ started to grow in the trenches of digital marketing agencies. As the volume of customer content increased, Divvy’s founders realized quickly that spreadsheets and generic project management tools weren’t the answer. Daily pain sparked the development of a better tool, one that was specifically tailored for managing the unique processes of content strategy, editorial planning and creative production. DivvyHQ was born on September 7th, 2011. Divvy’s unique functionality combines web-based calendars, content management and online collaboration to help global content teams plan, schedule and produce any type of content across an organization.