Jumplead is a web-based marketing automation solution that assists marketers in email marketing, creating landing pages, contact management and lead management. This solution is suited for small and midsize businesses (SMBs). Jumplead’s Contact Management feature enables marketers to segment, nurture and score leads based on real-time lead activity on the website. In addition, the platform allows marketing executives to create conversion forms to drive lead generation by sending automated emails and notifications for following up. Jumplead’s Email Marketing feature enables organizations to run customized email campaigns to nurture leads. This feature also allows marketers to track email open rates, bounce rates and unsubscribe rates. The Campaign Reporting feature summarizes email campaign performance by tracking lead activities connected to email campaigns. Jumplead’s Live Chat feature lets users chat with website visitors and answer their queries.