About Don

We’re Don’t Panic London. We create content to go viral—to build brands, disrupt convention and leave a mark. We deliver content with humour, intelligence and integrity to inspire people to think in unfamiliar ways and then do something about it. Our videos and stunts create word of mouth and make headlines. Where did we come from?
We used to be known for our Don’t Panic student pack, dontpaniconline.com and DPTV, where we learned our trade in stunts, guerilla marketing and other entertaining things. These days we’re making viral content for various brands and charities (like Save the Children’s Most Shocking Second A Day) and… wait a minute, is that a BAFTA on our trophy shelf? Why, yes it is!

Product Gigs