One of the unique components of Warrior Forum is the age of the community. On the one hand, this means that there’s a lot of knowledge in the community, on the other hand, the community is very used to things being done or looking a certain way.
Most people would remember when Facebook first rolled out The Newsfeed there was a substantial uproar in reaction. In hindsight, it’s clear that this was a change for the better. One of out challenges is balancing this knee-jerk response to change with a fundamental improvement in UX and accessibility.
One of the ways to do this is being very stringent on segmentation when looking at data surrounding user’s behavior, especially when analyzing tests. There’s no strict solution for this but paying attention to it and always keeping an eye on many segments in test performance helps in making more informed decisions.
Growth Techniques We use
Due to the size and the amount of content on Warrior Forum, a lot of our traffic is organic. We run a lot of tests surrounding page and site structure that affects organic traffic. We are also always focusing on what can we do to get a new user further down the acquisition funnel. One part of this is understanding what they’re looking for and how we can better help provide that to them.