Sarit is an experienced Sales and Marketing professional, Sarit has helped CXOs with growth strategy, new business models, go-to-market and productization of offerings across varied domains. He is passionate about developing sustainable business models and is expert in launching new businesses off the ground.

Currently, Sarit runs Waking Morpheus, a strategy consulting firm focusing on Growth Strategy and GTM for startups.

In this conversation, Sarit talked about Go to market strategy and shared his advice for product makers.