Case Study: Product Evangelism
How we grew ProductHood by evangelising product management
ProductHood is a global community of product makers and professionals who love building Products. We are creating an ecosystem where various product stakeholders (like Makers, Agencies, Professionals) can come together and help each other in a collaborative manner.
Through various marketing initiatives, we at ProductHood drove our own growth manifold by evangelising product management and product thinking.
How we helped
In the last 6 months we have grown manifold by becoming an evangelist of product management and everything around digital products.
We conduct multiple marketing campaigns for students, professionals and product companies to create a winning environment for everyone.
One of the major campaigns that we did was ‘Product Lessons Learned’ Conference which was delivered online over a period of 7 days.
Some of the highlights of the event were
- 50+ speakers
- 7 days of live (and few recorded sessions)
- 20,000+ audience across 90 countries
We generated a massive amount of inbound traffic and grew our email list by 20X in a short span of 3 months. In addition to this, the content generated in the form of sessions is being watched long after the event is over. It continues to drive eyeballs and user signups.
Apart from this we released the following 3 free books to help people understand product management and prepare for this awesome career. One of the books on Remote Product Management was released in collaboration with Harvestr.
All 3 books got good traction and a large number of leads were generated by offering them for free.
We also conduct a number of master classes on various topics on product management, marketing, design to help people pick the brains of industry leaders.
Finally our regular podcast has listeners from multiple geographies and so far it has been downloaded 2500+ times.
We will continue to drive the engagement on ProductHood through multiple such evangelism channels in the near future.
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