SEO for Product Managers

SEO for Product Managers

Learn the fundamentals of SEO and collaborate with SEO teams

Course is available as part of ProductHood Think Tank Membership
SEO is a science in itself. You need SEO skills to make your product searchable and also to work with your SEO and marketing teams.
You have built a product. Now what? You need to get users, right? Acquiring users is costly. So what can you do? Well you can rely on search engines to send tons of traffic to your product and that too for free! Free for sure but how? Well you have a thing called SEO or Search Engine Optimization which you can do to make your product (web or mobile), search engine friendly.

ProductHood helped me in building capabilities and upskilling myself in product management. The program offered by them is very structured and grills you in bringing the structural change in mindset towards the product.

Dikshant Chawla

McKinsey & Company

You may wonder why on earth as a product manager (with so many other things you need to know as a generalist, that is, knowing a bit about everything) you would need to know SEO too.

SEO is often seen as something quite technical and only to be done by experts. There are many layers of SEO from basic to quite advanced, it is absolutely possible for everyone in business to learn the basics. When they do commit to this, quite frankly the results are amazing.

This course will help you understand the nuances of SEO and make you understand the ways to collaborate with your technology and SEO team with ease.

SEO is a skill that comes handy while dealing with various stakeholders and finding innovative ways of acquiring users for cheap.

What you will learn?

Key Take Away:

  • SEO Fundamentals
  • On Page Optimization
  • Off Page Optimization
  • SEO Tools
  • Mobile and Web SEO for your product
  • Working with SEO and Marketing Team
  • Tracking SEO performance
  • Planning SEO as a PM

Course is available as part of ProductHood Think Tank Membership

Who can learn?

Product & Business

Professionals, Managers and Executives across Product and Business functions.


Software Developers, Testers, Engineering Managers and IT Professionals.


Founders, Entrepreneurs, CXO's, Department Heads and Senior Management

Learn to build great products with the community

Discuss with experts

Ask questions related to any aspect of product development lifecycle including growth and marketing.

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Accept new challenge

Try new challenges with your friends and colleagues. Win ProductHood merchandizes and a chance to do internship with us and our partners.

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Get new resources

We collate some of the best resources for your knowledge and growth.

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One membership, multiple options for your success

Interview Prep

Weekly mock sessions

Video Library

120+ hours of premium content

Live Classes

Weekly live classes


Practice micro skills


Meet industry folks

Majority of our members covered the cost of membership via their learning & development/training budgets. If you’d like to expense our program, we would be happy to share the invoice for reimbursement. We’ve also designed this template to help you communicate the key outcomes of our membership with your manager.

You are a product. Invest in yourself.

Learn multiple micro skills to succeed rapidly in your life and career

Reserve your seat in the New Cohorts - No Code Fellowship and PM Fellowship.