A/B Testing 101 for Beginners

A/B Testing 101 for Beginners

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About Course

Welcome to the Introduction to A/B Testing for Product Managers course! In today’s fast-paced digital landscape, the ability to make informed decisions is crucial for product managers aiming to drive success and innovation. A/B testing serves as a powerful tool in the arsenal of product management, enabling professionals to scientifically assess the impact of changes and optimize user experiences.

This introductory course is designed to provide product managers with a solid foundation in A/B testing principles and practices. Whether you’re new to the field or looking to sharpen your skills, this course will equip you with the essential knowledge and techniques to confidently design, execute, and interpret A/B tests.

Throughout this course, we will explore the fundamental concepts behind A/B testing, including hypothesis formulation, experiment setup, data collection, and result analysis. We will also discuss common pitfalls to avoid and best practices to follow, ensuring that you have the necessary skills to conduct effective experiments and derive meaningful insights.

By the end of this course, you will be well-prepared to incorporate A/B testing into your product management toolkit, enabling you to make data-driven decisions, iterate more effectively, and ultimately deliver greater value to your users and stakeholders.

Get ready to dive into the world of A/B testing and take your product management skills to the next level. Let’s embark on this learning journey together!

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What Will You Learn?

  • What A/B Testing is and how to use it to make better websites, ads and apps
  • Understand how experimentation helps you take better product and marketing decisions
  • Understand how you can improve conversion rates with A/B testing

Course Content

A/B Testing Basics

  • What is A/B Testing?
  • Why do A/B testing?
  • What can be A/B tested?
  • How to do A/B testing?
  • Challenges to do A/B testing
  • A/B Testing Tools
  • A/B Testing using Google Optimize
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