Conversations with Siddhartha Srivastava, Product Head, Digital Transformation, HDFC Life

Learn to deep dive into everything and understand the minute details of each and every part of the problem.

Siddhartha Srivastava

Head of Product, Digital Transformation


Siddhartha has 12+ years of experience in being part of and leading product & technology teams to evangelise & build products at scale.

He has exposure both with implementing large scale ERP & Analytics solutions (viz. Oracle, Hyperion, Tableau) and building products from scratch with new age technologies (viz. React JS, Mongo DB, Progressive web apps)

He has hands on expertise in building product roadmap, leading product design & user experience and managing technology development for Zimmber at half a million app downloads and 1L visitors/month.

He has built, managed & worked with great product & technology teams ranging from 10-25 people including product managers, UX/UI engineers, engineering managers & developers.

He has deep expertise in integration of products both on front-end and backend side including projects on global PeopleSoft-SAP integration, Zimmber integration with Google’s Areo launch in India.

Podcast Notes

Your current role as head of products

How do you identify customer pain points?

First identify one customer problem and drive product management to solve this problem. Once this is solved, you can move to solve other problems.

What are some good ways to do customer research and identify potential customer?

How do build roadmaps and prioritize tasks?

How to manage stakeholders and build relationships?

How do define and track product success?

What applications, software’s and tools do you use?

How do you hire PM’s?

1. Firstly I look for people who have good empathy for customers and users and who can put themselves into customers shoes and try to understand tech and product from their point of view.

2. Secondly they should know how technology works, how to build things for scale, how to do MVPs for quick pilots or roll outs.

3. Third point is that PM’s should be data driven and should be able to analyze lot of data and bring insights from data so that features can be anligned basis data.

4. Finally should be creative and innovative.

Advice to PM professionals?

Learn to deep dive into everything and understand the minute details of each and every part of the problem.

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