About Ad Badger
Ad Badger in a marketing and advertising agency based in Austin, Texas. The first thing is, the Bid Optimizer uses an individual strategy instead of a portfolio strategy. Essentially what that means is, we optimize every single item, keywords or ad groups, so you won’t end up with a campaign where you have a hero keyword with great performance that it carries the entire campaign. Every keyword will be perfectly tuned based off its own level of performance with those products. In a portfolio strategy, sometimes you’ll end up with high performers carrying the entire ad group, and poor performers wasting money every single month.