About Breaking Limits, LLC

Breaking Limits is an integrated marketing, sponsorship, public relations and event management agency. We are dynamic, creative and implacable. From ideation to activation and measurement, the limits of rupture are driven to succeed.

Established in 2007 by Bobby Labonte, Champion racing driver and NASCAR Hall of Fame nominee, Breaking Limits integrates marketing, public relations, sponsorship and events in a way designed for consumers to take action. We are always thinking beyond the paradigm and breaking the limits of what is possible. We rely on the same dedication, focus, drive and determination that made our successful leader in a race car. And we are a cohesive team, merged in the incessant search of another Championship. However, this championship is different. Your ambitions have been defined. We take our clients from challenge to champion.

Based in North Carolina, our team of experts provides a combined experience of more than 125 years on multiple platforms, including motor sports, college sports, minor league sports, baseball, cycling, youth sports, music and entertainment, equipment, athletes and stadiums and causes.

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