About Initials

Initials is one of the UK’s fastest-growing independent agencies, with expertise in brand planning and brand activation. We do thinking. And we think doing. Often we are asked to create a brand strategy, positioning and point of view, which we do using our own pragmatic planning process. We are also constantly activating ideas in whatever channel best suits the task in hand. And for a great many of the briefs we work on, we do both. 

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