Digital Marketing for Software, IT and SaaS
I am an individual consultant with 13 years in IT and marketing, especially focusing on digital marketing for software and SaaS companies. My main career achievements are:
1) Built with colleagues online sales channel in Parallels – one of the global leaders in virtualization and automation software, one of the 4 biggest worldwide software companies from Russia. Joined the company of 8 employees, left when it was 800 people. Drove revenue $100k/day in critical sales situations. Closed sales plans set by CEO Serguei Beloussov.
2) Founded the first and leading web analytics agency in Russia – WebProfiters, first Google Analytics certified agency in Russia which was sold to the biggest online advertising agency in 2014. Worked with 80% of top-50 online advertisers in Russia. Was one the first web analysts in Russia, settled the understanding of conversion metrics in Russia