About Optimal Fusion

For marketers looking to reach prospective customers, many times impressions, clicks, and viewability metrics are not where their KPI’s lie; their end goal is to sell a product or reach a consumer either through email or a call center. Through first party data, and content integration our platform gives direct response marketers the opportunity to reach targeted consumers before, during, and after purchases and other online activities. With flexible metrics, marketers can pay for actions rather than only impressions.

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