growth doesn’t happen overnight. In fact, it requires a lot of thinking, planning, and time, and what’s important to remember is that it’s all about the process, not tactics. Just because a certain technique worked for a certain company, doesn’t mean it’ll work for you, too. In order to get to those tactics that will work for you, you need to sit down and come up with your very own growth machine.

Everyone wants to write quality content that converts and ranks high on SERPs, but this isn’t as easy as it might appear. Why? Because not every piece of SEO content you write will be good enough to engage your users and keep them on your website for as long as you’d like.

If you take a closer look, you will see that content marketing is an important ingredient of every marketing activity. Every website, online or offline campaign, blog post, whitepaper, social media post and email requires a copywriting X-factor in order to stand out from the competition. Content underlines every inbound marketing activity and shapes the image of your brand.