Landing Page CRO Audit

About Gig

Most product marketers employ a number of strategies to increase conversions of their landing pages and stay ahead of their competition. Optimizing landing pages is often the first and foremost crucial step that businesses do address but not always in an end-to-end manner.

Landing page optimization can be defined as a process of improving the performance of various page elements and ensure that they get your business the highest possible conversions from visitors who arrive on these targeted pages. It is a subset of Conversion Rate Optimization (CRO) and includes methods like A/B Testing to help lower your customer acquisition cost and maximize your ad spend value.

In this audit, we will share with you actionable steps on what to improve on your landing page.

This gig is useful for product marketers, founders, UX designers, growth hackers who are looking to employ someone who can help them create awesome landing pages that convert well.

What do you get?

You will get a video that you can play at your own pace and share with your team for implementation.

The video will be around 30 mins long and it will include for you the following:
– Research your industry
– Research your competitors’ landing pages
– In-depth review of your landing page
– You will get our recommendations on design, copy, images, and overall user experience
– Your video audit will include information on both desktop and mobile versions of your landing page

What do we need from you?

We will ask you the following questions as part of the onboarding process.

• What are the objectives of your landing page?
• What’s the traffic source of the landing page?
• What is your target demographic/audience for your landing page?
• Why should visitors buy from you instead of your competitors?
• Your Unique Selling Points (USPs) (Benefits)
• Link to your landing page

FAQ

How do I get started?

Once you have booked the gig, you will get a confirmation mail with a questionnaire. You need to fill the form with the details about your business and we will align an expert who will connect with you for the delivery.

What if I don’t like the service?

You can either request for another expert or request a full refund.

How do the calls happen?

We use zoom or hangout for the discussions. The expert will book your calendar as per the mutually convenient time and plan ahead.

My query is not covered here

Feel free to connect at hello@producthood.com

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