I’m a business-journalist-turned-product-marketer. People often ask me how I made that shift. I tell them, “It’s all about telling a good story!”
In journalism, I have worked for business newspapers like the Hindu Business Line, Business Standard, and livemint.com having interviewed the likes of Chanda Kocchar, former RBI governor, YV Reddy to NR Jagdale of Amrut Distilleries.
In marketing, I started off in content marketing and moved over to product marketing while living in the San Francisco Bay Area. That is when I found my calling. I have handled product marketing for multi-million dollar products at enterprise SaaS product companies like CallidusCloud (now part of SAP) in the Bay Area and am currently with enterprise operations app, Wooqer in Bangalore.